Andreas, why did you decide to, to join Alfons & alfreda (Aa)?
I take one privilege: I only work closely with people I like. And this criterion is absolutely fulfilled by the two founders. Ultimately, I was convinced by the serious will to create and implement impact in the real estate sector. That's why I'm happy to contribute my expertise here.
And what is your favorite project at Aa?
My current favorite project with us is TESTA Berlin. I think it's great that you have completely redesigned an existing project once again in terms of the CO2 balance of the development.
What recommendations do you have for a young company?
Take advantage of the fact that you are young. You have no 'old burdens' and can build something new with great dynamism, courage and commitment. And we need new impulses, especially in the real estate sector.
What makes the real estate industry exciting for you? Where do you see potential and risks today and in the coming years?
There is no question that the real estate industry is of central importance to every single person. This is partly due to its size, but also because it is interwoven with many sectors and industries. Thus, the industry also has the immense opportunity and responsibility to drive the transformation of our society towards sustainability. This is true in both the ecological and social sense.
However, due to its size, established structures and behavioral patterns, there is a risk that the real estate industry is not agile enough for such a transformation. Pressure from outside will be necessary here. But much more important are the thought leaders and drivers from within, who know the responsibility and seize the opportunities.
How must we real estate companies align ourselves in order to have a long-term raison d'être?
This means that strategic management, production, measurement and reporting must be carried out in line with the three criteria. However, this new playing field should not be perceived as a threat, but as an opportunity.