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In line with the following privacy policy and as a user of the website by Alfons & alfreda AG, Erkrather Straße 230, 40233 Düsseldorf, Germany, you will be informed about the collection and use of personal data when visiting and using our website.

‘Personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Examples include information such as name, postal address, email address and telephone number as well as user data such as the IP address.

Alfons & alfreda AG takes the protection of your personal data very seriously. We treat your personal information confidentially and according to the legal data protection regulations such as the European General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).

This privacy policy does not apply to websites visited through hyperlinks on this website, which result in leaving the website of Alfons & alfreda AG.


1. Name and contact information of the person responsible for processing


Name and contact information of the person responsible for processing data within the meaning of Art. 4 para. 7 GDPR:

Alfons & alfreda AG
is represented by its Board Members Friedrich Weil and Volker Busse

Alfons & alfreda AG, Erkrather Straße 230, 40233 Düsseldorf


2. Collection and storage of personal data including the nature and purpose of its use


a) When visiting the website

Information from your device’s browser will automatically be sent to our website server when visiting our website www.alfons-alfreda.com. This information is temporarily stored in a log file. The following information is collected without any action on your part and is stored until its automatic deletion

  • IP address of the requesting computer,
  • date and time of access,
  • name and URL of the file retrieved,
  • website from which you accessed our page (referrer URL)
  • website retrieved by the system via our website,
  • browser used and computer operating system as well as the name of your access provider.



This information is processed by us for the following purposes:

  • to ensure a problem-free connection with the website
  • to ensure seamless use of our website
  • to assess system security and stability as well as
  • for other administrative purposes related to the management and functionality of the homepage.



Evaluations for marketing purposes in this context do not take place.

The legal basis for processing data shall be Art. 6 para. 1(1) lit. f GDPR. Collecting data in our legitimate interest shall result from the abovementioned reasons. Under no circumstances will we use the data obtained to draw any conclusions about your person. We also use cookies when visiting our website. Further information on this can be found under section 4 of this privacy policy.

b) In the event of contact via email

For enquiries of any nature, we provide the option to contact us via the email address provided on our website. Here, a valid email address is required in order for us to know where the request came from and enable us to respond. Additional information can be provided voluntarily.

We process data for the purpose of contacting you pursuant to Art. 6 para. 1(1) lit. b GDPR.

The information provided in the contact form is stored by us until you request its deletion or it no longer meets the requirements for data storage, e.g. after processing your enquiry or in line with statutory limitation periods regarding storage.


3. Transfer of data


Your personal data will not be transferred to third parties for any purposes other than those listed below.

We shall only transfer your personal data to third parties if:

  • you have provided your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR,
  • where such a transfer becomes necessary pursuant to Art. 6 para. 1(1) lit. f GDPR for the assertion, exercise or defence of legal claims and there are no reasonable grounds to believe that you have an overriding interest in preventing your data from being transferred,
  • in the event of a legal requirement pursuant to Art. 6 para. 1(1) lit. c GDPR, provided
  • this is legally permissible and necessary pursuant to Art. 6 para. 1(1) lit. b GDPR for processing the contractual relationship with you.




4. Cookies


We use cookies on our website. These are small text files that are automatically created by your browser and stored on your device (laptop, tablet, smartphone or similar) when you visit our website. Cookies do not harm your device, do not contain viruses, trojans or any other harmful software.

The cookie provides information about the specific device used in order to identify the browser. However, this does not mean that we have immediate details about your identity.

Cookies are used to tailor our services based on your usage. We use session cookies to recognise if you have already visited specific pages on our website. They are automatically deleted after leaving our site.

We also use temporary cookies to increase user-friendliness, which are stored on your device for a limited period of time. When you revisit our site to use our services, it automatically recognises that you have previously visited and which information and settings you have activated so that you do not need to repeat this.

When you revisit our site, these cookies enable us to recognise that you have already previously visited our site. These cookies are automatically deleted after a specific period of time.

The data processed by the cookies are required for the abovementioned purposes in order to safeguard our legitimate interests pursuant to Art. 6 para. 1(1) lit. f GDPR.

The user data collected in this manner is pseudonymised through technical precautions. This prevents data from being assigned to the user. The data is not associated with any of the user's other personal data. When visiting our website, the user is notified about the use of cookies for analysis purposes by means of an info banner and informed about this privacy policy. Information is also provided in this regard on how to prevent the storage of cookies in your browser settings.

Most browsers automatically accept cookies. However, you can change your browser settings so that cookies are not stored on your computer, or you are notified before a new cookie is placed. The rejection of all cookies may however mean that certain features of our website do not function as intended.


5. Your rights


You have the right:

pursuant to Art. 15 GDPR to request information about any personal data that we have processed about you. Furthermore, you may request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be published, the intended duration of storage, the right to rectification, deletion, restriction of processing or revocation, the right to submit a complaint, the origin of your data where not obtained by us and the existence of automated decision-making including profiling and any meaningful information about their specifics;

pursuant to Art. 16 GDPR to request the rectification of incorrect or incomplete personal data we have stored about you;

pursuant to Art. 17 GDPR to request the deletion of personal data we have stored about you insofar as this is not required to exercise freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert claims, to exercise or defend against legal claims;

pursuant to Art. 18 GDPR to request the restriction of processing of your personal data, where the accuracy of the data has been contested by you, its processing is unlawful, you refuse its deletion and we no longer require the data but you require this to exercise or defend against legal claims or, pursuant to Art. 21 GDPR you have revoked your consent to its processing;

pursuant to Art. 20 GDPR to request receipt of your personal data provided to us in a structured, accessible and readable format or transfer this to another nominated individual;

pursuant to Art. 7 para. 3 GDPR to revoke the consent that you originally granted to us at any time. This means that we are no longer able to process your data based on this consent in future.

pursuant to Art. 77 GDPR to submit a complaint to a regulatory authority. You can typically consult the regulatory authority for your typical place of residence or work, or consult our head office.

Where your personal data is processed for the purpose of legitimate interest pursuant to Art. 6 para. 1(1) f) GDPR, you have the right, pursuant to Art. 21 GDPR to revoke your consent to the processing of your personal data provided that there are sufficient grounds resulting from your particular situation or the revocation opposes direct advertising. In the latter instance, you have a general right to object without having to state extenuating circumstances. To exercise your right of revocation or right to object, simply send an email to Aa@alfons-alfreda.com.


6. Data security


We use the widespread SSL encryption process (secure socket layer) during your website visit combined with the maximum level of encryption supported by your browser. This typically involves 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can see that data are being transmitted via a secure connection when your browser displays an icon showing a closed lock in the bottom bar of your browser.

We apply appropriate technical and organisational security measures in order to protect your personal data against manipulation, partial or full loss, destruction or unauthorised access by third parties. Our security measures are constantly improved in line with technological advancements.

Please note that online data transfers (e.g. email communication) may be subject to security loopholes. Data cannot be fully protected against unauthorised access by third parties.


7. Accuracy and changes to this privacy policy


This privacy policy is valid in its current version dated October 2020. As a result of upgrades to our website and its offers or due to changed statutory or official provisions, it may be necessary to amend this privacy policy. The current privacy policy can always be retrieved and printed from our website at any time.


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